Callouts are the best way to quickly educate your customers. A simple icon tells a story and builds credibility at a glance.
In a retail environment callouts can and should be used to draw attention to specific products, offers and services. In a catalog or online callouts quickly make a point. Something text can't do.
A callouts will stay with the average customer much longer than most copy. So, when you want to drive home a point, say it with a callout and your customers will remember it better.
Use callouts to build profiles of products or services you sell. Create icons that emphasize the main features that your customers find important.
Letting your customers know about your return policy, informing your customers who their resident expert pointman (REP) is, and educating your customers are all vital to your businesses success.
People expect to be educated. Are you taking advantage of these opportunities?
Incorporating internal marketing strategies like callouts in conjunction with your marketing plan is a great way to show off valuable services. They also add value to the products you sell.
See the example on this page or visit this link for many more. They easily and quickly emphasize the point. Read more about callout in the book The power of color & shape—a logo & callout book. Click here >>
Next entry will show some callouts in action.
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