Callouts in Action - How Are You Using Them?

Following are some ways in which to use callouts to drive traffic, sales, and interest.




























In this example, a poster was created to discuss the blog entry for The Internet Dark Ages. The callout "Truth" was use to call special attention to how truth is being used in modern society today.

This poster was posted throughout the community with two different headlines. One said, "The Truth Isn't What You Choose To Believe!" the other, "The Truth Is What You Choose To Believe!" This was done to play on the different philosophies of readers.































The Double Your Protection callout on this brochure was designed to call attention to an additional way to a vehicle cover protects your vehicle — when you cover your vehicle you protect your gear that is inside your vehicle — out of sight out of mind. This callout drives interest and intrigues.






























Here callouts were use draw particular attention to the many benefits of a Top Mount tonneau in this 7 page brochure. Available at retail and online. We discuss each point with a callout and then follow it with a short description.

Callouts are bursts of information that can be used in every situation where you want to inform your customers about something. Use them to your advantage, if you look around you will quickly realize they are underutilized. Take advantage of this and start using them today.