Secrets of Marketing - #1 part V

• The fifth thing to look for is a commitment to Lifetime Learning or Self-education.

“The actions of men are the best interpreters of their thoughts.”
—John Locke

What has your potential employee done in her life that proves her commitment for lifetime learning? What does he read? What does she study? What are his long-term and short-term goals? Answers to such questions will reveal how much they will contribute to your business, your company culture, and your success!

Determine if your interviewee has the right attitude by asking questions as these that will show their character,. This is the best way to separate an average employee from a great employee.

How To Keep Them
Remember a great employee is worth 1,000 times more than an average employee! Consider that in your hiring, retention plan and pay.

A recent study states that it costs in excess of $13,000 to loose an employee, Money lost in productivity, experience, customer relationships, retraining and expertise. This is startling, an area where all can improve.

It is in your best interest and your customers’ to develop or extend your retention plan and provide incentives to keep great employees longer. Most employers tell me they can’t afford to pay their employees more… I believe they can’t afford not to pay a great employee more and the statistics prove me right.

This secret of marketing, hiring attitude not aptitude, sets the stage for all other interactions you have with your customers. Ignoring your number one asset—your employee is tantamount to ignoring your business!


“Winners create their own atmosphere.”
—Gerhard Gschwandtner