Additional Strategies to Build Customer Loyalty
Strategy 2: Comparison Charts
Do you have a great product? Should customers be busting down you door to get it? And you don’t know why they aren’t? If so, you can benefit greatly from this strategy. Make posters, banners, and tables that compare the features of your product to that of its competitor: us vs. them, this vs. that, etc. Explain to your customers how these additional features will benefit them. When your customers can plainly see why your product is superior to others, they will do most of the selling for you. Your job is to give them the facts that they can use to make an educated purchase choice. Use call-outs, such as “3 easy steps for choosing the right paper for your printer” that note benefits which both set you apart and highlight the extra services you offer—value added services. Selling is a battle of perception. What are you doing to win this perception?
Examples of Comparison Charts
Filson’s catalog does an excellent job of this. Get a copy and see (filson.com). They have a picture of one of their duffel bags with a Volkswagen Engine in it hanging from a peg followed by this copy—“Our duffel bag will carry a Volkswagen engine. Will yours?” Not that’s a comparison you can see.
On Kimberly Clark’s website www.block-it.com you will find charts that compare each car cover fabric to a number of possible damaging items to your car and it’s finish.
The goal of these strategies is to give your customers more information so they can make educated buying decisions. If you can successfully engage your customers spend time with you and your products you increase your chances that the purchase is made through you not your competitors.
Monday, April 02, 2007
Another Strategy To Get More Customers
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7 comments:
After being in a Marketing class this blog makes sense; if you want your product to get out there you have to go above and beyond. One thing that is always vital is proof. If you can prove to your potential customers that your product is truly better than competitors than you are sure to succeed.
When you wish to purchase something whether you are an individual or a business the more you educate yourself the more informed your decisions will be. You should always know what alternatives in choices and price are available to you and what values or added values that also may be had. Should always be an informed person or company.
Sheryl Morland
I had some experiance with this when I worked at logan coach. They have an all galvanized trailer, meaning tube structure and sheet metal. the competition had only galvanized sheet metal. The customers did not seem to know the difference. So Logan Coach had to compare and educate the consumer. Dewayne Lewis
Progressive Direct is an insurance company that has made this their major selling point. They have a series of commercials where they advertise that you can instantly compare insurance rates on Progressive.com. And to be able to do so is "well, progressive". It's a good marketing strategy for Progressive. A potential or existing customer would think that they would save time and money. Progressive does a good job of switching the point from themselves to the customers, building a trusting relationship.
I deal with this on a daily basis at my job for DirecTV. We always have customers telling us how good the deal is from "company X". DirecTV recognizes just how important this is because we have access to all of our competitors offers and what channels they have. It makes it very easy to tell customers how much better it is with DirecTV than with a competitor.
DS
I think this makes sense. If you want customers to buy your product, you must convince them that you have the best product available. If you can do this, you will have mmore customers than your competitors. Ryan Bassett
I agree you have to have a strategy or a plan to make sales or do even do anything in this life you have to have it. If you want to have a great company that makes tons of money this is a must.
Tyler williams
MAN105 marketing
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