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Headlines are very important in ads such as these. Often people want to lead with their logo. It is difficult to explain that non-customers don't care about your logo or brand. They only care about the offer you are willing to make.
After that and only after that are they interested in your logo. They say, "Now that I am interested in their product who are they?" When they ask that question that is the time to answer it, but never before they answer.
Showing posts with label image. Show all posts
Showing posts with label image. Show all posts
Sunday, August 01, 2010
Recent Ads
Posted by
The Internet Dark Ages
at
11:54 PM
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Labels: Ads, advertising, identity, image, impact
Wednesday, July 08, 2009
The Paradise Market

A small farmers market, start-up, in Paradise Utah had the foresight to get a designer on their team. They created a wonderful logo and imagery. They then came to us to create some signage for them - Banners and Yard signs.
We were able to help them gain more attention and get better attendance that they anticipated with quality identity. A lesson to all, quality and design does make a difference.
Posted by
The Internet Dark Ages
at
9:33 PM
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Labels: branding, graphic design, identity, image
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