SlowJuicer.com - Example of success!

SlowJuicer.com came to us with a need for graphic for a tradeshow. They wanted to make an impression with a new product. The time line was impossible, the task seamed greater that we could handle.

Fortunately for us they has good graphic/photography on hand. This is often not the case. All to often we are asked to create a product with inferior graphics.

To all who want to make an impression with their marketing materials. Plan ahead and take the time to get quality products. It will go a long way to making the impression you want to make. In fact, it will help you sell more.

Paris When It Sizzles - T-shirts & More

buy unique gifts at Zazzle


My friend Seth owns a direct to print garment printer and has the ability to create customizable prints on fabrics. He sells quilting squares and apparel. So, from time to time we make him t-shirt designs as shown above.

We liked this design so we placed it for sell on Zazzle's website as well. If you are interested in it let us know or click the link above.

Strategy 7 - Use Great Descriptive Words

There is a fine line between over kill and finesse. When done well, it informs and builds confidence. Consider using words like: Original, Quality, Distinctive, New, Rugged, “Still the Best,” “Might as well have the best!,” and The ultimate…, are great words for rough and tough products.

Words Matter
Words like Soft, Plush, and Comfortable work well for towels or carpet. Descriptive words can help set the mood of your offers and can attract the right type of customers.

Our society is becoming weary of hype so when you use these words make sure you follow them with solid facts that prove it. Facts are not ambiguous. All to much marketing is fluff or full of platitudes and customers, your customers recognize them from football fields away and promptly ignore them and you if you are using them.

Honesty Counts!
Be careful how you describe your product, say it straight and say it clear and your customers will respect you with their time. If they give you their time it is easy to get their money.

Examples of Great Descriptive Words in Use
"...our materials are the very best obtainable, for we know that the best is none too good and that quality is of vital importance." C.C.Filson, 1914



This icon or callout (Improves Gas Mileage) is placed on packaging, brochures, sales fliers and websites—everywhere the customer see this product to reinforce how they can save gas.








This callout was used to show the how a tonneau can increase the security of your cargo when you cover it.








Nordstrom stands out in more ways than one to be sure their use of copy is an art. Following are lines from a recent mailing talking about shoes.

“It’s only fitting—finding the shoe you want in the size you need.”
“Sure black goes with everything, but fuchsia is so fun!”
“Going someplace? Have fun getting there,” in our shoes is the connotation.
“A little extra cushion? Whatever makes you comfortable.”

A few others that attract the customer’s eye are:
“Great products at a great price!”
“Remarkably versatile”
“Tightly woven fabric”

No matter how you use descriptive words remember this — what you say is important, but if you don't back it up it will be as if you didn't say anything!

Callouts in Action - How Are You Using Them?

Following are some ways in which to use callouts to drive traffic, sales, and interest.




























In this example, a poster was created to discuss the blog entry for The Internet Dark Ages. The callout "Truth" was use to call special attention to how truth is being used in modern society today.

This poster was posted throughout the community with two different headlines. One said, "The Truth Isn't What You Choose To Believe!" the other, "The Truth Is What You Choose To Believe!" This was done to play on the different philosophies of readers.































The Double Your Protection callout on this brochure was designed to call attention to an additional way to a vehicle cover protects your vehicle — when you cover your vehicle you protect your gear that is inside your vehicle — out of sight out of mind. This callout drives interest and intrigues.






























Here callouts were use draw particular attention to the many benefits of a Top Mount tonneau in this 7 page brochure. Available at retail and online. We discuss each point with a callout and then follow it with a short description.

Callouts are bursts of information that can be used in every situation where you want to inform your customers about something. Use them to your advantage, if you look around you will quickly realize they are underutilized. Take advantage of this and start using them today.