Sunday, August 01, 2010

Recent Ads








Here are a few of our most recent ads. These were done for local advertising in newspaper in the Cache Valley.

Headlines are very important in ads such as these. Often people want to lead with their logo. It is difficult to explain that non-customers don't care about your logo or brand. They only care about the offer you are willing to make.

After that and only after that are they interested in your logo. They say, "Now that I am interested in their product who are they?" When they ask that question that is the time to answer it, but never before they answer.

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