Each client has a challenge that needs to be addressed. Be it a tight deadline, a project that you have never done or an even tighter budget. How you respond to your clients needs will determine how you succeed in your business.
This project is a 36' x 42" main street banner. How do you get attention as your customers are driving by at 40 miles an hour?
Hierarchy is the most important. Giving weight to different items to move the eye across the piece (1. Event 2. Give-a-way 3. When) or adding interest (background graphic). This example is one where the client had a good idea but trusted in our abilities to strength the piece. It is always a joy to work with this type of client.
Monday, March 09, 2009
Working With Wonderful Clients
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1 comment:
Hey, nice to see you writing on here again. Never give up, it's only going to get more important.
Thanks for sharing these bits of wisdom, especially with those of us who are not designers by trade.
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