Monday, November 12, 2007

Hiring is Marketing - Allegiance

Allegiance
This is an intriguing topic, yet essential to your overall success and reputation. Without careful consideration you can open your business to devastating effects from an uncaring employee.

There are only four allegiances. They are:
• To self
• To others
• To evil and
• To good

Each of these four allegiances say a lot about the person you interview. Are they honest? Are they going to steal from you? Are they going to support the values of your business? Are they going to help attract new customers and build relationships with current customers? Are they an asset or a liability?

Are they open to learning or afraid of change? Are they a smooth talker or a character of record? Will they come to work in rain or shine or will they call in sick whenever they want to go to the lake? Will they run through wall for you to solve a problem a customer faces?

Questions we all wonder about and even worry about. Delve into the allegiances of your potential employees, you will never regret when you have chosen one who’s allegiance is to good over any of the others.


To Self
You need to expose those selfish people as quickly as possible. The first tactic is to weed them out before they come in for an interview. This is accomplished in the way you advertise the positions you have available.

Describe the person you want to attract in your ads and you will see a marked improvement in those who apply. Better yet, post on your website or attach to all resumes some basic criteria gleaned from this report. Talk about the values and goals of your business. Let it be known your standards and expectations and those who know they don’t adhere to your view of the best employee will not apply.

Things to look for is the person who has an allegiance to self:
• Are they a good listener? The person who isn’t a good listener will more than likely worry about making sure their point is made rather than one who listens to make sure they understand what is being said.
• Do they have convictions? A selfish person usually looks for consensus before they can make a decision. If you notice it you can easily make your decision. I recommend that you teach them a quick lesson on what you need in an employee and move on.
• Are they worried about what others think or say about them? Look for signs of self-consciousness and indecision. Note that everyone is self-conscious to some degree, but those who cannot make a decision without reassurance from others is not likely to be a fit.


To Others
You’ve seen this type of person, they worry more about pleasing their friends or looking good to the correct people than anything else. They won’t easily fit into an organization that is customer focused. In fact, they will detract from it. This type of person is focused on self and can’t easily step aside from their problems let alone help one of your customers solve theirs.

Things to look out for in the person who has an allegiance to others:
• Try to find out where their loyalties lie. This will help you discover what they may do in a given scenario.
• Find out what they do in their free time-on their vacations, on the weekends, at night, and at lunch. When you are hiring young singles this make it more difficult. You will have to train yourself to read between the lines.

What you want to look for are times when they do things for selfish reasons as compared to unselfish reasons. Do they ever volunteer? Do they do activities with family? Do they ever do things that they might not want to do but feel are important to do nevertheless? If they never do any of these things you might get the indications you need to see their allegiance.


To Evil
I won’t say much about this other than you may come across someone with such tendencies. You’ll have to teach yourself to read this type of person. They will show their allegiance.


To Good
Those people whose allegiance is to good will stand out. They will care about other people—a skill you want—someone who will be willing to help your customers and build relationships.

Their experience will involve working with others. They may be helping in the community or simply be willing to stay to get the job done when it is needed. Another good sign is volunteering. Whether when asked or using their initiative to seek volunteer opportunities this is a good candidate.

Things to look for in the person who has an allegiance to good:
• Someone who has had a lot of experience working in or with large groups of people. This may indicate that the person has been exposed to the needs of the group and has first hand knowledge in stepping up to fill a need.
• Willingness. This indicates that this person is open to changes and can go with the flow. If extra effort is need, here and there, they may be willing to step up and help carry the load.
• How are their communication skills? Reading, writing, speaking, listening and non-verbal communication all tell how they will be able to perform on the job. Look for candidates who are the best at as many of these as you can. These skills will prove invaluable in the end.

Stress on these skills should also be placed on all job descriptions, but much more than stating that they are needed. Give specific examples of how you expect them to hone their communication skills.

Let them know that you expect them to work on their reading, writing, speaking, listening and non-verbal communication skills by reading, writing, speaking, listening and practicing these skills. Then give them assignments and resources to accomplish this. If you don’t, they will know that you are only giving lip service to the subject.

Some questions you can ask to help determine the allegiance of your interviewee are:
1. How have you been a mentor towards someone else? Tell me what you did?
2. How often do you set goals? And how often do you review your goals?
3. Discuss the last book you read. What impact did it have on your life?
4. How have you worked on your speaking &/or presentation skills? Share a few examples of each.
5. Tell me about a time when you had to go above and beyond to get a job done.
6. What have you done to improve your leadership skills?
7. What was the last thing you wrote? Why did you write it?

2 comments:

Anonymous said...

A quick holler....

Dan, many thanks for the materials given at the SCORE workshop. The CD-rom material will last me a while. Also this wonderful blog. May you be successful in your pursuits!

The Internet Dark Ages said...

It was a pleasure meeting you. I is always fun to see people chasing dreams. If you ever have a question and think that I might be able to help drop me a line.