Strategy 10: It’s as easy as 1, 2, 3…

It’s as easy as 1, 2, 3…
Helping to ease the fears your customers may have about buying your products is always a good idea. Show them in simple steps how easy it is to use, buy or assemble your products. Whenever you can simplify the buying process you are eliminating barriers that keeps them from buying. Develop ways that explain how easy it is to make a purchase in simple easy steps.

Examples of Giving Easy Steps
A perfect example is how to choose a hydrations system found on the old CamelBak’s website. See examples below. CamelBak gives you three easy steps to buying a hydrations system. One—Pick an activity. Two—Pick your duration. Three—Pick your cargo size.

Another example is from a Wolf Automotive catalog. In this catalog I simplified the ordering process from 11 steps to 3 steps. The new page shows three easy steps to order your vehicle cover from Wolf Automotive. They consist of: 1. Gather your order information 2. Have your shipping information ready 3. Call the number provided to place your order. Download an example here >>

It couldn’t be simpler than that. When you make it easy for your customer they will come back to you who caters to their needs. Look at your competitors and use this strategy to get one-up on them.

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Taken from my book Benchmarked: What The Best Of The Best Do To Keep Customers Running